Monetization project | Dezy It, Inc

Dezy It - www.dezyit.com

We exist to create Value.

We enable product companies to rapidly experiment and validate product strategies through growth sprints.

All we need is 3 days a month to make product growth easier and faster.

Are we Ready to Charge?

Litmus Test -

Retention - No

Depth of Engagement - No

Willingness to Pay - Maybe?

ICP Related to the problem statement
Agreed to the lack of better solution
Inquired about pricing
No objections on the pricing

Who to charge?

Ideal Customer Profile (ICP)

	ICP 1	ICP 2	Influencer	Blocker
Ideal customer profile name	Mid-Large Enterprise	Series A & B - Funded Startups	ICP 1 & 2	ICP 1 & 2
Job title	Senior Product Manager	CPO	Product Manager	CFO
Age	30-50	30-50	25-40	35-55
Organisational goals	Growth in Revenue or Profits	Growth in Revenue or North Star Metric	Growth in Revenue or Profits	Growth in Revenue or Profits
Role priorities	Product Oppurtunities	Product Oppurtunities	Product Oppurtunities	Financial Planning, Calculating ROI
Role in buying process	High (Buyer and Influencer)	High (Buyer and Influencer)	High (Influencer)	High/Med (Blocker - Approval)
Reporting structure	Reports to CPO	Reports to CEO/Founder	Reports to Sr. PM OR CPO	Reports to CEO
Preferred channels	Face-to-face, Email, Phone, Video Meet	Face-to-face, Email, Phone, Video Meet	Face-to-face, Email, Phone, Video Meet	Face-to-face, Email, Phone, Video Meet
Products used in workspace	PPT, Google Docs, Figma, Miro, A/B Testing	Whimsical, Jira, Figma, Google Docs, PPT	PPT, Google Docs, Figma, Miro, A/B Testing	Tally, Sheets, Teams, Mail
Where do they spend time	Commuting to office, Meetings, Conferences, Zoom calls	Commuting to office, Meetings, Conferences, Zoom calls	Commuting to office, Meetings, Conferences, Zoom calls	Commuting to office, Meetings, Conferences, Zoom calls
Pain points	Stakeholder Alignment	Process for Rapid Experimentation	Stakeholder Alignment	Growth - Revenue, Profits
Current solution	PPT	Google Docs	Miro

Qualify the Ideal Customers

Ask the right questions on the Demo/1:1 Calls:

Do you have any process for Growth?
- If Yes, have you tried Growth Sprints?
- If No, have you heard of Growth Sprints?
What are the Problems, insufficiencies?
- Lookout for -
- - Lack of Awareness of a process
  - Stakeholder Alignment (Why not? Speed? Cost/Effort?)
  - Lack of clear visibility of success: Did it work?
  - Aligning Teams on Why? - From Product to Design & Development
  - Lack of clear documentation

Ranking Features

Features	ICP 1 - Sr. PM	ICP 2 - CPO
Contextual Documentation - Growth Sprint	30%	30%
Stakeholder/Team Alignment - View/Comment	30%	40%
Effective Collaboration - Rapid Experimentation & Validation	40%	30%

When to Charge?

Perceived Value: Saves Money (Opportunity Cost), Become Efficient

Demo Led Growth:

Manual Onboarding,

Perceived Value - Opportunity Cost & Efficiency - Ask Questions to understand the current growth of the company and the processes what is the lost opportunity which can be solved by becoming efficient using better process documentation, collaboration and stakeholder alignment.

After user/team completes the demo and first sprint during the 14 Days Free Trial

What to Charge For?

Product Access - Editor Access

Free 14 Days after Demo

Contextual Documentation - Growth Sprints
Stakeholder Team Alignment - Share, View, Comment
Effective Collaboration - Rapid Experimentation & Validation

How much to Charge?

Perceived Value - Grow upwards of 120%-1000% (>10x)

Perceived Price - 50$/User/Month, Effort - 24 Hrs/Mo (x)

Billed Monthly - 50$/Editor/Month

Billed Quarterly - ~~50$~~ 40$/User/Month = 120$/Editor/Quarter (20% Discount)

Billed Annually - ~~50$~~ 30$/User/Month = 360$/Editor/Year (40% Discount)

Unlimited Viewers for Free

How to Show Pricing?

Current Pricing Structure:

Screenshot 2024-04-20 at 4.55.50 PM.png

New Pricing Structure:

	Pricing
Billed Monthly	Billed Quarterly (Best Value)	Billed Annually
50$/Mo/Editor	~~50$~~ 40$/Mo/Editor	~~50$~~ 30$/Mo/Editor
	20% Discount	40% Discount
Growth Sprints	Growth Sprints	Growth Sprints
Edit Access	Edit Access	Edit Access
File Sharing	File Sharing	File Sharing
Export Documentation	Export Documentation	Export Documentation
Unlimited Viewers & Commenters	Unlimited Viewers & Commenters	Unlimited Viewers & Commenters

Middle Option Bias - Best Value - Billed Quarterly

Strike Effect - Striked out pricing - Discounted Pricing

Ownership Effect - Free Demo (Create your Sprint with you) + 14 Day Trial

Monetisation GTM - Demo Led Growth

Journey of ICP	Connection	Introduction	Demo	Trial	Purchase
Action	Connected with ICP on LinkedIn	Get on an Intro Call/Introduce on Chat	Start the Demo and create the first sprint	Uses the Free Trial to complete the first sprint	Purchases the Quarterly Subscription
Touchpoints	LinkedIn	Teams/Gmeet OR LinkedIn	Teams/Gmeet	Dezy It WebApp	Dezy It WebApp
Communication	Hello {firstname}, It's an absolute pleasure to connect with you. Are you already doing Growth Sprints?	Hi I am ____ from Dezy It, we have been focussing on high growth companies, understanding what makes them tick. Grow faster than others and that's why I wanted to connect with you to understand more about your growth processes and strategies and how they have worked over the years.	Ask the ICP to create their account at www.web.dezyit.com while on video conference. Start the Sprint with the ICP and take his product as a case study for the first sprint. Be a fun sprint master to go through the define, empathise and start with experiments in the 30-40 mins you have with the ICP	Call the ICP, stay connected on WA and personal channels. Systematically follow up to check progress.	Thank you for your purchase! We exist to create Value. We enable product companies to rapidly experiment and validate product strategies through growth sprints. All we need is 3 days a month to make product growth easier and faster.
Thoughts	What is Growth Sprint?	Interesting What can I learn from this person?	Aha, this is how this works	This process can help our company grow	The ROI of this can potentially be massive
Feelings	Should I be doing Growth Sprints?	How much do I want to share?	Wishful	Successful	Empowered